Seasoned Franchise Executive to Drive Next Era of Growth for the Service-Based Brand

ROCKLEDGE, Fla. (August 13, 2024) – PIRTEK USA, an on-site and retail hydraulic and industrial hose service provider, continued its executive revamp this year as the brand announces the appointment of James Doyle as its new Chief Marketing Officer. Doyle brings over 15 years of extensive experience in the franchising industry, marking an exciting new chapter for PIRTEK as it continues to expand its market presence and enhance its service offerings.

Doyle’s career in franchising began at MaidPro, where he gained invaluable experience under the mentorship of the company’s founders. During his time there, Doyle grew to be a VP of Marketing while the brand expanded, and the organization transformed into a multi-brand franchise system through the launch of additional service brands. His leadership and marketing acumen were pivotal when the company was acquired by a private equity firm and became Threshold Brands. Doyle also held firsthand experience as a franchise business owner, sharpening his marketing expertise from the top down and providing a deeper appreciation for the opportunity that franchising provides.

“I am eager to get back into the franchising space, especially with a company like PIRTEK,” Doyle said. “PIRTEK is not just about corporate strategies; it’s about the ground game – the direct, one-on-one communication with our customers. Enhancing these connections will be crucial to our success.”

In his new role, Doyle will focus on advancing PIRTEK’s marketing strategies to enhance brand visibility and customer engagement, strengthening strategic partnerships, and developing localized marketing plans tailored to the diverse needs of regions, recognizing that clients’ needs will vary. He will also emphasize building strong, direct relationships with franchisees and local businesses to drive growth and foster innovation.

PIRTEK USA is in a key period of growth, with the franchise system growing exponentially thus far in 2024. Doyle emphasizes the franchise system’s strong personnel from company leadership to the individual franchisees in making their marketing efforts as strong as they can be. With over 150 franchisees and revamped marketing leadership, PIRTEK is primed to show growth in more ways than one moving forward.

“James brings a wealth of experience and a proven track record in franchise marketing,” said Kim Gubera, CEO of PIRTEK USA. “His vision and leadership will be instrumental as we expand and innovate. We are thrilled to welcome him to the PIRTEK family.”

To learn more about PIRTEK franchise opportunities, visit PIRTEKUSAFranchise.com.

ABOUT PIRTEK USA:

PIRTEK USA provides the fastest hydraulic and industrial hose maintenance and replacement services through on-site mobile and service centers. The brand has more than 500 franchise locations in 24 countries around the world, with more than 150 located in the U.S. PIRTEK has a 1-hour ETA for on-site hose service, is available 24/7/365, and is a simple solution that minimizes equipment downtime and eliminates the need for customers to leave their job sites or facilities to locate new hydraulic and industrial hoses as well as hydraulic fittings. WE’LL KEEP YOU OPERATING® For more information, visit https://www.pirtekusa.com/ or follow us at @PIRTEKUSA on Facebook, LinkedIn and Instagram.